PRINZ Code of Ethics
Public relations professionals use communications to develop or maintain trusting, productive relationships between our clients or employers and their stakeholders. We promote the views of those we represent to contribute to public debate and informed decision making in a democratic society
We balance our role as advocates for individuals or groups with the public interest. We must also balance a commitment to promote open communication with the privacy rights of individuals and organisations
Ethics, Public Relations and PRINZ
“Public relations practitioners today have a variety of roles, from the purely technical to the respected counsellor within organisations of every kind, from huge profit-making conglomerates to small grassroots not-for-profits and everything in between. Regardless of the role, however, PR people and the managerial function they represent must take on the position of advocate.” (Parsons, 2004).
The PRINZ Trends Survey 2006 revealed that 96% of practitioners want to be regarded as professionals – professions always have a code of ethics.
Why have a code of ethics? To ......
- Regulate the conduct of the PR practitioner in their relationship to their client;
- Regulate their relationship with other members and the profession itself;
- Impose obligations in relation to the public.
“An ethical code is easier, more efficient, more transparent and more trust-enhancing.” Associate Professor Ursula Cheer, convenor PRINZ Ethics Panel, Sept 2008.
To join PRINZ, applicants must agree to the PRINZ Code of Ethics to be accepted for membership.
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