Building A Profession
A profession is distinguished by certain characteristics or attributes, including:
- Mastery of a particular intellectual skill through education and training
- Acceptance of duties to a broader society than merely one’s clients/employers
- Objectivity
- High standards of conduct and performance
Public relations and communication management practitioners in New Zealand meet these standards.
In 2006 and 2007, industry-wide research was conducted to learn more about the industry in New Zealand. The latest survey asked the industry what practitioners’ do, the skills sets they use, and the sort of people they are. The results have given us a powerful set of indicators and information that can be used by employers, recruiters, educators and practitioners to understand what it takes to be successful in the public relations and communications management profession.
Click here for the reports:
To join PRINZ, agreement to adhere to our code of ethics is mandatory. As our members demonstrate, people with integrity will be successful. And PRINZ is here to provide a benchmark through the Code of Ethics, but also to provide a support network for career and personal development.
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