Code of Ethics

Public relations professionals use communications to develop or maintain trusting, productive relationships between our clients or employers and their stakeholders. We promote the views of those we represent to contribute to public debate and informed decision making in a democratic society.

We balance our role as advocates for individuals or groups with the public interest. We must also balance a commitment to promote open communication with the privacy rights of individuals and organisations.

The PRINZ Code of Ethics

  • Regulates the conduct of the PR practitioner in their relationship to their client;
  • Regulates their relationship with other members and the profession itself;
  • Imposes obligations in relation to the public.

The PRINZ Code of Ethics Q&A video (below) is an update for PRINZ members and anyone interested in public relations and communication management ethics. Tim Marshall, LPRINZ is the spokesperson for PRINZ in the video, having a long history of involvement in Ethics for PRINZ. A breakdown can be found on our YouTube playlist 'PRINZ Code of Ethics Q&A.'



To join PRINZ, applicants must agree to the PRINZ Code of Ethics to be accepted for membership.

In 2005, PRINZ adopted the Global Alliance protocol on Ethics, as a supporting document to the Code of Ethics.

PRINZ Code of Ethics

Global Alliance Code of Ethics