River 2

Learning Lunch - Sponsored content – and how to make the most of it

  • 28/03/2017
  • 12:30 pm - 01:30 pm
  • Cancer Society, 39 The Terrace, Wellington, 6011
  • RIVER CPD: 2.00
  • Save to Calendar

Join us for a PRINZ Learning Lunch where you can talk with other PRINZ members and share your experiences, challenges, tips and successes. There is no cost involved just bring your questions and suggestions to share with others. After the Learning Lunch you can continue the discussion in the PRINZ LinkedIn group.

Sponsored content, aka ‘native advertising’, ‘creditorial’ or simply ‘advertorial’ has its detractors and supporters – what’s your view?

This lunch will discuss the opportunities, cost, effectiveness and ethics of sponsored content in discussions led by participants. Bring your personal experiences to share that others can learn from.

Thought starters:

  • How do you make the most of sponsored content at your organisation?
  • “The cleverest use [of sponsored content] is not so much to push your products and services. It is to support your brand through quality credible content.” Do you agree?
  • What are the best examples/uses of sponsored content that you’ve seen?
  • Does sponsored content ‘fit’ with the PRINZ Code of Ethics?
  • What do we need to ensure is included for transparency?
  • Is the onus on the PR person or the media/journalist to disclose funding sources?
  • Do you or your organisation pay for content?
  • What motivates you to pay/not pay for content?
  • How do you measure the success of your sponsored content?
  • Do the sites you use share statistics?
  • Can you correlate sponsored content with the original objectives?

PRINZ Learning Lunches

The Learning Lunch is an informal event run by PRINZ members, for PRINZ members. These are held monthly, with a different topic up for discussion each time. The idea is that attendees have a relaxed, round table discussion so experiences can be shared, ideas can be swapped, questions can be asked and examples can be given.


If you are having trouble registering for this event or logging into your PRINZ account, please contact Anna via email or call 09 358 9804.


In regards to getting to the venue, there is an entrance on Lambton Quay, if you keep going into the building down the alleyway by Harford's menswear and past John’s kitchen and take away.