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PRINZ President Bruce Fraser has taken issue with NBR reporter Calida Smylie's view that NBR subscribers don't believe public relations professionals are simply balancing out media and public commentary on contentious issues.
We all know of professions that require members to undertake mandatory
continuing professional development (CPD). While it is not compulsory
within public relations, as professionals we must demonstrate CPD and
learning. In short, best practice is up-to-date practice.
PRINZ President Bruce Fraser talks about press conferences in the wake of Roger Sutton leaving Cera.
Last month's issue of North & South featured an editorial titled "Spinning Out", PRINZ's response to this is below.