Findings reveal planning has surpassed measurement as primary use of data in PR and marketing.
A recent study commissioned by Hotwire, the global integrated PR and communications consultancy, today reveals that using data for campaign measurement is no longer the Holy Grail for senior marketing professionals.
Just two months after Hamilton public relations consultancy HMC Communications grew from two to three, the small Waikato agency has taken on a
fourth communications professional.
The National Influenza Immunisation Campaign, which saw a record number of New Zealanders immunised against influenza in 2013, won a 2014 TVNZ Marketing Award in Auckland last Thursday.
PRINZ members are invited to complete Ideas Shop's third Internal
Communications online survey and be in to win a $250 meal voucher at
your favourite restaurant. Share your thoughts, experiences and ideas on
internal communications in New Zealand organisations.
SenateSHJ is merging with PR Partners in Auckland, in a move that will
create a powerful communications team and deepen the firm's offering in
Auckland, nationally and on both sides of the Tasman, SenateSHJ Chief
Executive Neil Green said today.