Tertiary courses

Why study?

Studying for a Public Relations/Communication Management (PR/CM) degree can provide you with the knowledge and skills you need to work effectively. As with many other professions, research shows that PR/CM is becoming a graduate-entry career, which means a university degree is often a required qualification before entering the industry.

It isn't always necessary to have a PR/CM degree to gain a job, but if you are interested in a specialised study that will provide you with both the relevant theoretical and practical skills, then studying for a degree can help.

The 2012 PRINZ Trends Survey showed that 3 out of 4 practitioners have a tertiary qualification, and it is now increasingly the case that will be a PR/CM-specific degree.

If you are considering a PR/Comms career, here are the courses to choose from in New Zealand (listed alphabetically):

Please note, the courses below are not endorsed or accredited by PRINZ in any way.

Auckland University of Technology (AUT)

Bachelor of Communication Studies
Certificate of Communication Studies
Graduate Diploma in Communication Studies
Master of Communication Studies

Christchurch Polytechnic (CPIT)

Bachelor of Broadcasting Communications

Manukau Institute of Technology

Communication Management
Bachelor of Information and Communication Technologies
Bachelor of Applied Management
Graduate Diploma in Communication Management

Massey University

School of Communication Journalism and Marketing
Bachelor of Business Studies (Honours)
Bachelor of Business Studies (Major in Communication Management)
Bachelor of Communication
Graduate Diploma in Business Studies
Master of Business Studies
Master of Management

Open Polytechnic New Zealand

Bachelor of Applied Science (Communication Major)
Bachelor of Arts (Communication Major)
Certificate in Public Relations and Communication Management (Level 5)
Certificate in Technical Communication (Level 5)
Certificate in Web Design and Writing (Level 5)
Diploma in Communication Studies (Level 5)
Diploma in Public Relations and Communication Management (Level 6)
Diploma in Strategic Communication (Level 6)

Southern Institute of Technology

Bachelor of Applied Media Arts (Visual Media)

Unitec Institute of Technology

Certificate in Communication and Media Arts
Bachelor of Communication (Event Management)
Bachelor of Communication (Media Studies)
Bachelor of Communication (Public Relations)
Graduate Diploma in Event Communication
Postgraduate Diploma in International Communication
Master of International Communication

University of Waikato - School of Management

Bachelor of Communication Studies and BCS Honours
Bachelor of Management Studies and BMS Honours
Graduate Diploma in Management Communication
Graduate Diploma in Marketing
Graduate Diploma in Public Relations
Postgraduate Diploma in Management Communication
Postgraduate Diploma in Public Relations
Master of Management Studies

Waikato Institute of Technology (WINTEC)

Bachelor of Media Arts (Communication)
Certificate of Media Arts (Level 4)
Certificate in Radio Boradcasting (Level 4)
Graduate Diploma in Communication