Senior Practitioners' Event

PRINZ invites experienced public relations and communication management practitioners to attend this event held each year. The Senior Practitioner event is an opportunity for senior PRINZ members and practitioners to consider and discuss a topic of particular importance and relevance.

2015 - Wicked Problems - Breaking silos: addressing complex problems that demand stakeholder engagement and collaboration

Auckland, Friday 30 October 2015 // Read more and register here

Wicked problems are hard to define, and harder to solve or manage. Importantly for our profession they involve many organisations, are socially complex and often aim to change behaviour. Collaborative strategies, internally and externally, have been identified as the most successful way to address them.

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Past Senior Practitioners' events

2014 - The twin pillars of senior practice: Insightful stakeholder engagement and influential leadership

Wellington, Thursday 30 October 2014


  • Andrew Hall, Executive General Manager, Corporate Affairs, Commonwealth Bank
  • Wayne Burns, Director, The Centre for Corporate Public Affairs

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2013 - Getting it right: Reports from the reputation management front line

Wellington, Friday 8 November 2013

In 2013 the focus of the Senior Practitioner event was crisis and issues management.


  • Peter Fray, Editor in Chief, PolitiFact, Australia
  • Chris Galloway, Senior lecturer in public relations at Massey University Albany
  • Scott Pickering, CEO of ACC

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2012 - Create the Future

Wellington, Friday 5 October, 2012


  • Mai Chen of ChenPalmer
  • Tracey Walker, Commercial Litigation Partner at Simpson Grierson
  • Al Morrison, Director-General and CEO of DOC

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