Accreditation in Public Relations (APR)

The PRINZ Accreditation in Public Relations (APR) programme is based around the 'Body of Knowledge' (Marketing Communications, Internal Communications, Community Relations, Investor Relations, Government Relations and Ethics) which practitioners at a certain level are expected to understand.

PRINZ membership has given me an awareness of who I am as a practitioner, an internationally-recognised qualification (APR) and links to a network of peers I respect and admire. I wouldn't consider myself a PR professional without it.
Jacquie Walters, Walters PR, PRINZ Member, Nelson

APR advances the professional practice of public relations and communication management by recognising those who have demonstrated broad knowledge, experience and professional, and ethical judgement.

Accreditation in New Zealand is open to all PRINZ members with at least five years' experience in professional public relations or communication management.

The PRINZ APR programme is designed to refresh and 'test' a candidate's understanding across PR/communications management. PRINZ has more than 150 members who have achieved the status of APR, and are now MPRINZ. As a PRINZ member you are an Associate and on completion of APR you become a Member, permitted to use MPRINZ, or the letters APR.

APR is internationally recognised. Graduates can use it as a point of difference when looking for work in the USA, Canada, UK, South Africa and Australia.

Find out more / Register your interest in APR 2015

Open Polytechnic awards course credit for APR graduates. Applicable courses:

  • Bachelor of Applied Science (with or without a Communication major)
  • Bachelor of Arts (with or without a Communication major)
  • Certificate in Public Relations and Communication Management
  • Diploma in Public Relations and Communication Management
Open Polytechnic - Communication brochure