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Apple’s iPhone yields rich pickings for headline writers

Acres of copy have been written about Apple’s iPhone 4 debacle these last few weeks and it has been interesting to see the company’s public relations response – probably the most forthcoming I’ve ever seen Apple in 2o-odd years, but also probably too little too late for them to alter the now entrenched opinion that while Apple is clever and makes cool stuff, it values itself more than its customers. Read More at our blog PR Central>>

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